Najah Al-Atassi
Leadership | Supply Chain | Equity
We Believe Every Business Decision Is An Opportunity To Create Prosperity.
From leadership to supply chain, the choices organizations make every day shape opportunities for employees, suppliers, communities, and future generations. We help organizations make decisions that strengthen both performance and purpose.
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Our work is grounded in the belief that organizations excel when they leverage their economic power to create social value, invest in emerging leaders who think differently, and live their values in every decision they take .
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We believe:
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Leadership is strengthened by diverse perspectives.
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Supply chains are stronger when they level the playing field for all suppliers.
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Innovation flourishes when everyone has an equitable opportunity to contribute.
Dream the impossible and take the possible steps to achieve your boldest dreams
This has been Najah's guiding principle throughout her life and career.
Najah is a leadership, supply chain, and equity consultant with over 17 years of experience helping organizations strengthen procurement, build resilient supply chains, and develop inclusive procurement and supplier frameworks. She trains immigrant and first-generation emerging women leaders, teaches business at the post-secondary level, and supports organizations in advancing economic reconciliation and responding to the Truth and Reconciliation Commission's Call to Action #92.
Born and raised in Syria, Najah moved to Canada in her early twenties. While studying Economics and Computer Science at the University of Calgary, she became a mother and finished her first semester with a 4.0 GPA. That experience reinforced what she still believes today: bold dreams are achieved one intentional step at a time.
Whether advising executives, facilitating learning and development sessions, teaching students, or mentoring emerging leaders, Najah is guided by one belief: business has the power to create opportunities that go beyond the bottom line. She believes equitable systems are stronger systems, diverse perspectives lead to better decisions, and immigrants are an asset to Canada.
Najah holds an MBA from the University of Calgary and is a Project Management Professional (PMP) and Certified Supply Chain Professional (CSCP).
Podcasts & Media
Unapologetic with Erin Davis
Some leaders don’t just navigate systems—they survive them. In this episode, Najah Al-Atassi and Erin explore what it means to lead when the system wasn’t built for you. From immigration and identity to equity and belonging, they unpack the realities many leaders are navigating—but few are naming. This conversation holds both truth and hope—and invites listeners to rethink what leadership really requires.
Hearth 2 Heart with Gayathri Shukla
What does it take to thrive as an immigrant woman—not just survive? In this episode Gayathri speaks with Najah Al-Atassi, founder of Al-Atassi Leadership Consulting and its Peaks Program, about the emotional resilience, bold dreaming, and grit it takes to build a life—and leadership—on your own terms in Canada.
Najah's Latest Article
Who decided that intelligence and femininity are somehow competing forces? Who benefits when women are expected to hide parts of themselves in order to be taken seriously?
And perhaps the more important question: why are we still following these rules?
These questions inspired my contribution to an upcoming anthology. Through fiction, I wanted to explore what happens when a woman refuses to divide herself into acceptable pieces. What happens when she claims all of who she is—her intelligence, her ambition, her beauty, her femininity, her strength, and her vulnerability?